The newly released guide seeks to provide nascent entrepreneurs with a roadmap to successfully launching their product, service, or app. It contains first-hand insight from IdeaPros CEO Fred Cary and Jessica Peak, director of project management.
More information about IdeaPros is available via https://www.ideapros.com/
Titled “How to Create a Product”, the latest report covers the four key phases to developing a viable offering: market study, business development, product development, and marketing. Along the way, readers will learn all aspects of the process, from how to conduct consumer surveys to how to create a prototype.
STANDING OUT FROM THE CROWD
A key theme in the first phase is identifying what makes a product unique so entrepreneurs can leverage this differentiating factor. This section covers market research techniques and how to develop a unique positioning statement (UPS).
MOLDING THE BRAND
The second phase entails creating a compelling brand that helps a product make a strong entry into the market. It includes product naming exercises and development of visual assets.
CREATING THE PRODUCT
In this phase, entrepreneurs must decide which features to incorporate into a product based on their UPS and market research. The output of this exercise is a so-called “minimum viable product” or prototype that can be improved upon in future iterations.
GETTING THE WORD OUT
The final phase discusses effective marketing techniques that help generate awareness for a new product or service. Here readers will find tips for getting publicity in a cost-efficient manner.
The full report can be accessed at https://www.ideapros.com/blog/how-to-create-a-product-the-step-by-step-process/
Cary says: “Many people have great business ideas. But very few can actualize them into a real-world enterprise. Oftentimes, they simply don’t know the proper way of doing so. Our new report seeks to bridge this knowledge gap by offering concrete and tested steps anyone can follow.”
Founded by successful entrepreneur Fred Cary, IdeaPros offers the knowledge and support business owners need to succeed in today’s competitive landscape. It offers end-to-end consultancy, with deep expertise in key business functions like marketing, product development, resource management, and manufacturing.
IdeaPros likewise offers mentorship to startup founders. Those interested may book an initial consultation at https://www.ideapros.com/start-now/
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Scottish Opinion journalist was involved in the writing and production of this article.