Announcing 16 more spicy sessions for Hot Takes Live! Take a look at the speakers and their talk titles ahead of the event on 2/16. ICYMI: Hot Takes Live 2 brings together 48 of the top SaaS leaders on February 16th as they dish out counterintuitive insights and surprising data points at the intersection of growth, revenue, and operations during #HotTakesLive! Each registrant will also be entered to win a ticket to SaaStock (USA or Dublin) and a $500 Visa gift card for travel expenses. Save a free seat now and get in on all the action: Visit www.HotTakesLive.com and register to attend Hot Takes Live 2 scheduled for February 16, 2023.
Breadcrumbs.io is sponsoring this year’s event, which will cover key issues such as:
“The Marketing Funnel Is Dead – We like to think that our prospects interact with our marketing activities in a linear way: awareness, engagement, MQL, SQL, demo and finally, the sale. This just doesn’t reflect reality these days, with so many marketing channels and sources of content available, our prospects tend to jump around between different funnel stages at different times in unpredictable ways, and we need to update our goals and KPIs to reflect that. The marketing funnel is dead; long live the marketing web!”
“How to Totally Screw Up Your Marketing Team – Marketing is hard, but managing marketing people is even harder. In this hot take, you’ll get some rapid-fire do’s and don’t’s for managing a large or small marketing team. I’ve made all the mistakes, so you don’t have to!”
“No one owns your customer data strategy? #fail – t’s 2023, and all the talk in B2B SaaS is about what’s getting offloaded to AI. But what about good ol’ fashioned customer data? It’s not like customer data impacts every single thing about your customer experience, and your teams definitely don’t spend way too much time digging up the data they need just to operate or even talk to prospects and customers. Oh, wait… Maybe it’s time SaaS orgs took control of their single most valuable asset with some intentionality.”
Full details on the event can be found on the company website at https://breadcrumbs.io/.
When asked about the reasons behind creating this event, the host of the event, Gary Amaral, CMO at Breadcrumbs.io, said:
“After the popularity of the original Hot Takes Live in 2022 we just had to bring it back in 2023 but bigger and better. We have gathered 48 of the top SaaS leaders to dish out their spicy and thought-provoking perspectives at the intersection of growth, revenue, and ops during this 100% free online conference. As a bonus, each registrant will also be entered for a chance to win a ticket to SaaStock 2023 and $500 for travel expenses.”
The Breadcrumbs.io website has full details about the sessions at this year’s event. Interested parties can visit the website at: https://breadcrumbs.io/.
2 Mint Plaza
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Scottish Opinion journalist was involved in the writing and production of this article.