As people have become increasingly conscious of their health and indoor air quality, the mold remediation business has continued to grow, but with few marketing options optimized for this industry. These new marketing campaigns launched by Healthy Home Media are tailored to mold remediation specialists, with effective strategies for building their online presence.
More information about mold remediation marketing, and Healthy Home Media, can be found at https://healthyhomemedia.clientcabin.com
While traditional advertising options are available for mold remediation, these techniques are often ineffective, because of how individuals respond when finding mold. Healthy Home Media’s new campaigns use an alternative approach that replaces standard advertisements with professionally crafted multimedia content.
Using a professional team of content creators and marketing experts, Healthy Home Media creates multimedia presentations in 6 popular formats, including blog articles, podcasts, streaming videos, and infographics. Each piece of content contains information about the client, their brand, and services, with links back to their main website or landing page.
By including headlines and content that is search engine optimized (SEO) to the particular brand and location, each piece of content can increase a client’s chances of being noticed online. Every piece of content is placed on a high-authority, reputable website, which helps to increase the client’s overall “Domain Authority,” and improve their main website’s search ranking.
Though each individual piece of content is optimized to rank highly in the search results by itself, improving the client’s Domain Authority helps to get their main website ranked higher as well. As each new piece of content is added, with links back to the client’s main page, it shows the search algorithms that the business is relevant, interesting, and trustworthy, and gives that page a boost.
This technique has been shown to help smaller businesses rank for even the most competitive niches, particularly when used as a long-term strategy. The technique has been optimized for mold remediation experts by Anne Powell, a freelance branding specialist with an extensive network of media and advertising connections. More information about Anne Powell can be found at https://www.crunchbase.com/person/anne-powell-ecaf
Clients will not be asked to perform any market research, write any content, or record any multimedia. The hyper-targeted marketing campaigns are offered as a completely “done-for-you” (DFY) service, with each piece of content available for the client to review before it goes live online.
More information about hyper-targeted multimedia marketing for mold remediation, and Healthy Home Media, can be found at https://healthyhomemedia.clientcabin.com/
Healthy Home Media
Healthy Home Media
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Scottish Opinion journalist was involved in the writing and production of this article.